Nigel Farage adviser had unpublicised role at polling firm
Chris Bruni-Lowe had an influential, undisclosed role in polling company Redfield & Wilton Strategies
One of Nigel Farage’s close advisers had a role at a national polling company, but did not publicly disclose his connection to it.
The Guardian has found that Chris Bruni-Lowe, Farage’s private pollster for many years, played an important role in the operations of polling company Redfield & Wilton Strategies.
According to several sources who worked there, he used the role to develop potential campaign strategies.
The firm, founded in 2020, is owned by Bruno Rodrigues, a lawyer.
Polls by Redfield & Wilton Strategies received increasing coverage as the UK entered lockdown during the Covid pandemic. However, the source of the firm’s polling expertise was unclear.
Former employees of the polling company have now revealed the important role that Bruni-Lowe played in the firm’s operations.
Bruni-Lowe was so central to the firm that he sometimes went by the name “Chris Redfield”, and was even quoted by this name in the Washington Post.
The Reform adviser requested UK and US opinion polls, directed research on issues such as council spending, and was reportedly “obsessed” with producing a dossier which he suggested could be sold to political parties.
Rodrigues said Bruni-Lowe had worked as a “consultant” at Redfield & Wilton Strategies from mid-2020 until late 2022, and returned “voluntarily” in the summer of 2025 to train interns.
Bruni-Lowe has been a longstanding adviser to Farage. He ran Farage’s 2015 election campaign, helped test messaging for the creation of the Brexit party and advised on the 2019 local elections campaign.
He has also produced private polling for Farage since at least 2014, apart from during a brief period of working for Rishi Sunak before the 2024 election.
Bruni-Lowe’s role at the company will spark further questions about transparency in the polling industry, given his longstanding association with Farage.
The report also comes after a Verbatim investigation revealed that Dan Jukes had arranged for an American donor to pay £30,000 for three voter surveys which showed the party leading in the polls.
Olivia Barber is a reporter at Left Foot Forward
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