Two-thirds of Britons feel positive about Andy Burnham’s flagship policy of reindustrialisation, poll finds

Prime Minister Andy Burnham has made no secret of his desire for ‘reindustrialisation’, boosting Britain’s productive capacity, making high value work visible and reachable again in areas which have been deindustrialised.

While some have dismissed it as nostalgia, the Labour government insists that it is about adapting to the industries of the modern age, while ensuring the creation of skilled jobs, providing cheap clean energy, and ensuring public control of essential services.

The think-tank Think Labour has carried out polling of what the public think of the ‘reindustrialisation’ slogan and found that voters love the term, with a net approval of +61 points rising to +67 among Labour’s 2024 voters.

Around 27% of the public feel very positive about reindustrialisation, while 39% feel somewhat positive.

Just 1% felt very negative about the slogan, while 5% felt somewhat negative.

Sovereignty is at the heart of why voters like reindustrialisation. Asked why they support it, 43% said reducing dependence on the US and China, while 42% wanted to create British companies. Both outranked creating jobs (36%), reducing regional inequality (26%) and funding public services (16%)