Following defeat in the Alternative Vote AV referendum, Green Party activist Matt Wootton conducts an autopsy into the failures of the Yes! To Fairer Votes campaign.
The noes have it, the noes have it; Matt Wootton, who studies Cognitive Policy with his colleague Rupert Read at the Green Words Workshop, looks at the reasons for defeat
So. We lost. However much we feared this was looming, we were working and hoping up until the last minute that it wouldn’t be so. What is there to say at this point? The awful feeling of Conservative hegemony maintained is depressing enough, without the feeling that progressives, Labour, Liberals, Greens did not do enough to help ourselves.
We didn’t realise soon enough the importance of the referendum on the Alternative Vote, and if we’re going to beat ourselves up about it, as we should do at least for a little while, let’s do it with some analysis.
There are 62 million people in Britain. If just one 30th of those had given one pound the Yes campaign would have had an extra £2 million to spend, right up to their spending limit. How many people in Britain describe themselves as left, Labour, Liberal, Green, or radical? Where were they all?
Say the Labour Party has 200,000 members, and the Liberal Democrats have 60,000 members. If each of those members had given £10 each, that’s more than 2½ million pounds right there. Yet this didn’t happen, even remotely – Labour splits aside. All of the internal party efforts seem to have been lacklustre, barely-funded and voluntary.
By contrast the Tories – who bankrolled to No campaign – lent their phone bank to the NO to AV campaign. And they were raising money even before the bill obtained royal assent, in order to circumvent spending limits.
The Tories aren’t stupid. They had a clear vision from the start how a No vote would benefit them. And they acted like it. It’s almost as if the other parties, most obviously Labour, just didn’t really take seriously that AV was something they had to make happen, not least for their own benefit.
One wonders what proportion of effort was split between the AV campaign and the electoral campaigning that parties had to undertake as usual. One also wonders whether the LibDems, Greens and Labour, having spent most of May 5th splitting each other’s votes, will now have ample time to consider whether they should have taken more time out from politics-as-usual in order to forge a greater joint effort against Conservative minority control, and how they could have communicated that to the public.
The referendum on the Alternative Vote was a once-in-a-lifetime chance to change politics for the better, and to mainstream red, green and liberal politics, and sideline Conservative. But the parties, their hierarchy, their supporters and the British public didn’t treat it like that. The radical left and Labour bickered amongst themselves, to the benefit of only the Tories. And if the communications, advertising and political skills of the official ‘Yes! To Fairer Votes’ campaign represent the pinnacle of those skills in the Labour and Liberal Democrat parties, then it shows how much those parties rely on tribal voting.
I’ve blogged extensively and critically about the Yes campaign at www.greenwordsworkshop.org; I’ve blogged about emotions, values and ‘cognitive policy’ and how the Yes campaign didn’t seem to know how to use any of them. But now is not the day to criticise them further. They’re feeling hurt too, as well they should be, and despite their shortcomings they did their best.
And the last people who should receive any criticism are all of those hard-working, street-pounding, keyboard-thumping individual people who sweated day after day, to make a Yes vote happen. I’ve worked with you. I’ve respected you. I’m grateful to you.
But somehow, if not individually but collectively, we have failed – even though we know that we are in the majority, and the Conservatives and Conservative voters are in the minority. We have failed. And with the tide now having turned against political reform in this country, we’re going to have several years to work out what happened, and what to do about it.
71 Responses to “A progressive majority has surrendered Britain to the conservative minority”
Anon E Mouse
Dave Citizen – Not being a Tory voter it’s unlikely I’d start hugging hoodies and as for anger it’s not something I suffer from. Plus the drubbing Labour got gave me a great deal of pleasure.
As for the posh boy spoilt-toff Cameron, he is after all a Tory – what did you expect?
This blog has become an exercise in spin and delusion and it genuinely is great fun.
How anyone can present a situation as bad as the dire election results labour suffered May 5 is beyond me but it’s great when the least popular leader currently actually has the gaul to suggest it’s the start of a comeback.
I have admire Miliband for something I suppose…
Anon E Mouse
Gall sorry
Ed's Talking Balls
Not anger Dave, not at all. I’m very happy with the result of the referendum. 69% of the country is too. And seeing Miliband and Denham trying to spin a poor day for Labour into a good one made me chuckle as well.
As for the class warfare remark, go for it. It’s clearly a successful tactic for Labour, so no need to change a winning formula, I guess. All I would ask for is consistency, so that you direct your jibes at the shadow cabinet of millionaires too, in the interests of fairness.
Dave Citizen
Ed, in the interests of fairness, I think there is a difference between a millionaire who has worked hard to build up a small fortune and a bunch of old Etonians who have inherited large fortunes along with the unfair advantages that come with it. It seems some people just enjoy being lorded over.
Mr Mouse – if Labour continue on their current path under EM I expect to be voting for them. I thought the result in Scotland was particularly uplifting as it confirms there are lots of people in the UK who don’t like to be lorded over!
Matty
Why the assumption that AV would sideline the Tories? What have we got now? The Lib Dems supporting the Tories. If AV went through there could easily have been a pact between the Tories and Lib Dems at the next election.