The adverts encouraged landlords to ditch their tenants for short-term lettings.
A campaign led by Generation Rent has pressured a holiday lets company into removing its “anti-tenant” adverts from the London Undergound.
The adverts for Hostmaker said: “My long-term let is ticking along terribly. But with our dynamic mix of short and mid-term lets, your property could earn 30% more over the year.”
Over 8,000 people signed a petition calling for the adverts removal and Hostmaker quickly bowed to the pressure.
Dan Wilson Craw, Director of Generation Rent, said:
“The growing short term lets market is taking homes away from ordinary Londoners, pushing up rents and eroding the capital’s local communities. These adverts were an attack on the city and we are glad that Hostmaker is now doing the right thing and taking them down.
“But it is still far too easy for landlords to take homes out of the long term rental market in pursuit of higher profits. We need much stronger regulation of the holiday lets market so that we can give all Londoners an affordable home.”
The campaign had been suppported by Labour London Assembly member Tom Copley and the Labour MP for Westminster North Karen Buck.
Joe Lo is a freelance journalist and a reporter for Left Foot Forward
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10 Responses to “London renters get “anti-tenant” adverts removed from tube”
Tom Sacold
With immigration currently running at over 600,000 per year, rather a lot of our precious ‘green and pleasant land’ is going to be concreted over.
Dave Roberts
RTB must be implemented immediately but more than that a legal way must be found to keep properties in the public sphere in perpetuity. Immigration must be curtailed strictly and reduced to the bare minimum or there is no answer.
Dave Roberts
Should have been RTB abolition must be implemented immediately.
Janet Marks
Abolish Right to Buy, build more social housing, tax landlords who leave properties empty. Stop blaming immigration for housing crisis – we need immigrants who work and pay taxes. This is a home-grown Conservative Party problem, with some blame going to New Labour because they failed to overturn Thatcher’s rule against Local Authorities using RTB monies on building social housing. This has all been made much worse by the coalition govt bringing in reductions on Housing Benefit and Section 21 (which thankfully will be abolished soon).
Dave Roberts
Janet Marks.
Are you for uncontrolled immigration? Yes or no.