The adverts encouraged landlords to ditch their tenants for short-term lettings.
A campaign led by Generation Rent has pressured a holiday lets company into removing its “anti-tenant” adverts from the London Undergound.
The adverts for Hostmaker said: “My long-term let is ticking along terribly. But with our dynamic mix of short and mid-term lets, your property could earn 30% more over the year.”
Over 8,000 people signed a petition calling for the adverts removal and Hostmaker quickly bowed to the pressure.
Dan Wilson Craw, Director of Generation Rent, said:
“The growing short term lets market is taking homes away from ordinary Londoners, pushing up rents and eroding the capital’s local communities. These adverts were an attack on the city and we are glad that Hostmaker is now doing the right thing and taking them down.
“But it is still far too easy for landlords to take homes out of the long term rental market in pursuit of higher profits. We need much stronger regulation of the holiday lets market so that we can give all Londoners an affordable home.”
The campaign had been suppported by Labour London Assembly member Tom Copley and the Labour MP for Westminster North Karen Buck.
Joe Lo is a freelance journalist and a reporter for Left Foot Forward
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