The Sun is asking women readers to send in bikini pictures… and subscribe online

Sexism every day as the newspaper launches 'Bikini Week'.

Sun front page 8 June crop



So says the Sun today as it launches its ‘Bikini Week’, with a big plug on its front page. So, what is ‘Bikini Week’?

Sun launches bikini week

Well, women readers are encouraged to take pictures of themselves in swimming costumes and send them to the newspaper. The Sun will then pick the best, er, picture and award the winner a luxury holiday in Greece.

Contrary to appearances, the paper insists this is actually an empowering and broad-minded exercise. It kicks off the, er, fun with ‘Miss GB’ Shelby Tribble, who says:

“People think you have to have a perfect figure to look good in a bikini but I think that’s simply not true. As long as you style it with a smile, everyone looks fab in a bikini.

Whatever shape or size you are, whatever age, there is only one rule when it comes to bikini dressing – if you’ve got it, flaunt it.”

This stirring peroration, (which she definitely said, and was definitely not written by a press officer or Sun writer), is followed by the small print on how to enter the competition. (Wait, if it doesn’t matter how you look, why is it a competition? What standard is being applied to judge the winner? This is all very confusing.)

It says women who take off their clothes and are judged to be ‘runners up’ can receive a whopping £100. But then it adds:

“Entries are open to Sun+ members only. If you’re not a member, you can sign up at”

So women readers – of any age or ‘shape’ – are asked to strip, pose for a photo in a bikini, then sign up to breach the £8 a month paywall on the newspaper’s website.

Then they can send in the photo and have the pleasure of being judged by other women – and of course, male Sun readers and subscribers.

Happy summer everyone.


The story launching ‘Bikini Week’ is written by Sun feature writer Emily Fairbairn, which means it cannot possibly be sexist.

Adam Barnett is a staff writer at Left Foot Forward. Follow MediaWatch on Twitter

Read more: 

The Sun’s ‘wolf-whistle’ piece says women are oppressed – by feminists

Sexism and red-baiting as the Sun warns of a ‘scarlet sisterhood’ of women leaders

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23 Responses to “The Sun is asking women readers to send in bikini pictures… and subscribe online”

  1. Foullaini

    How dare they force women to send in photos of themselves!

  2. GhostofJimMorisson

    I know. These poor brainwashed bimbos simply don’t know they are being manipulated; that they will be ogled at by white, male, working class scum in factories, pubs and garages across the land. They need moral, paternalistic guidance by a more educated, left-leaning class of person, to help them see the error of their ways.

  3. swat


  4. beentheredonethat


  5. blarg1987

    Very clever marketing by the Sun, saves them paying glamour models to do the job, when they can get people to do it for free,

  6. JoeDM

    The SUn is just good old English seaside postcard fun.

  7. JoeDM


  8. robertcp

    Does Adam realise that articles like this make him look like a prudish, humourless and hypocritical prat? Nearly all hetrosexual men like to look at pictures of attractive women not wearing very much. Gay men presumably like to look at attractive men not wearing very much, while I understand that women are less keen on looking at photos of men but do they find the sight of a hunk with his top off really unpleasant?

  9. Torybushhug

    The pious puritans looking down on the working class once again.

  10. Jacko

    This article sums up everything about the Left I despise: the joylessness, the sanctimoniousness, the ‘we-know-what’s-best-for-you’ paternalism, the phoney right-on moralizing, the earnest, petty over-analyziing of irrelevancies.

    Meanwhile, the people who own things and run things are getting on with it.

  11. AlanGiles

    Perhaps the Labour leadership race could be enlivened by The Sun – “Miss Labour” where Liz, Yvette and Mary could parade around in skimpy bikinis, shaking their booty. They would guarantee Andy wouldn’t get a look in, and as Simon Danzcuk was throwing his toys out of the pram on Saturday’s “Week In Westminster” (Radio 4 6th June 1100-1130) at the thought of AB winning (he’s a Kendall Blair in Bloomers supporter), it might restore some harmony in the fractious band of brothers.

    I wonder if Danzcuk will resign if Burnham wins?. He certainly doesn’t like the idea and how can you support somebody you hold in such contempt?

  12. Selohesra

    Perhaps that might encourage Dianne abbot to join the race?

  13. stevep

    The sun panders to it`s target purchasers.

  14. Selohesra

    & LFF panders to its target audience – there is definitely a leftish bias to majority of articles here. Its quite a good idea to do that really.

  15. stevep

    That`s why I choose to contribute to LFF, why do you?

  16. MariaJTorres

    nowRead this leftfootforward. ….. Here’s a Blog


  17. gunnerbear

    Brilliant satire…..worthy of ‘Dave Spart’ himself in Private Eye…. 🙂 The worrying thing is that Harriet H. (she of the crowbarred husband into a ‘should’ve been an AWS’ seat) would probably use it in her next speech in the HoC.

  18. janeylass

    The Sun wants to give its male readers what they want and on the cheap. These women will believe they are going to be discovered they want fame at any price. Consider the less than perfect women who are foolish enough to enter the Sun will humiliate them completely. This is a cattle market and as ever woman will be an object of fun.

  19. ChristyCTaylor

    Some time hit the leftfootforward Find Here

  20. ChristyCTaylor

    Some time hit the leftfootforward Find Here

  21. TN

    Sorry Adam, you sound like a sad little loser whining about something which is merely voluntary. No one is forcing women to send pics of themselves in bikinis.

  22. TN

    What has this got to do with anything?

  23. Patrick Nelson

    Did you send in a bikini photo Jacko?

    Maybe you would like your son in law to send in one of your daughter?

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