Supermarket cosmetic standards are wasting hundreds of thousands of tonnes of produce

Tonnes of fresh fruits and vegetables are sitting in bin bags and landfill sites.

Tonnes of fresh fruits and vegetables are sitting in bin bags and landfill sites

In Thessaloniki’s Lefkos Pyrgos Square on Sunday, 5,000 people gathered to be fed. The volunteers were given free food made of fresh, high quality produce that would normally be rejected by stores because of its appearance.

A misshapen carrot may taste the same as a straight one, may deliver the same nutritional value, but that does not stop it being vetoed by the strict cosmetic standards of supermarket chains.

The National Farmers’ Union said that in 2012, after some of the cosmetic regulations were relaxed following bad weather, 300,000 tonnes of ‘ugly’ fruit and vegetables made it into UK shops. That’s 300,000 tonnes of perfectly usable produce that would otherwise have been wasted.

Although the EU loosened some of its regulations in 2009, strict standards still apply for 10 of the most popular types of fruit and vegetables, including apples, lettuces, strawberries and tomatoes. They are rejected for reasons which seem outrageously trivial – apples that are not red enough or too red, cauliflowers that are cream rather than white, and strawberries with tiny skin blemishes.

This waste has implications for our health as well as for the environment. Many people struggle to afford healthy, fresh food, but junk food and ready meals are cheap. Whilst families battle with this dilemma, tonnes of fresh fruits and vegetables are sitting in bin bags and landfill sites.

It could be argued that supermarkets are simply responding to customer demand – most of us will instinctively overlook strangely shaped or coloured vegetables in favour of the prettier ones. But this is because our lack of exposure to unusual looking produce means that we assume there is something wrong with anything with a distinctive appearance. If we were more used to seeing fruits and vegetables of all shapes and sizes, we would not hesitate to buy them.

According to food policy journalist Peter Crosskey, ‘many farmers live in fear of supermarket buyers and are afraid to speak out’. Crosskey gives an account of a farmer who had to destroy 25 hectares of cauliflowers because they were too big for their retailer’s polythene bags; the farmer was banned from passing them on to the spot market by the retailer.

This is common among large retail chains, who fear finding produce they rejected being sold elsewhere at a lower price.

According to Tristram Stuart, founder of the Feeding the 5000 campaign, ‘4600 kilocalories per day of food are harvested for every person on the planet; of these, only around 2000 on average are eaten’. This means that more than half of it is lost on the way.

This loss is down to a combination of factors, including supermarket aesthetic criteria, misleading use-by dates, failure to plan shopping lists and over-buying. Offers such as ‘buy one get one free’ mean that many people simply buy more food than they can eat.

A study by the European Commission for Health and Consumers showed that 40 per cent of food losses in developing countries occur after harvest and during processing; in industrialised countries, over 40 per cent happens at retail and consumer level.

The participants in Greece this Sunday were given traditional Greek briam – potatoes, aubergines and courgettes baked with olive oil and sweet garlic. Feeding the 5000 is the flagship campaign of UK environmental organisation Feedback, and it has also been held in Amsterdam, Brussels and London.

According to the WWF, four in 10 Greeks admit to throwing away food fit for consumption at least once or twice a month. The economic crisis has gone some way to raising awareness of this; Boroume, a Greek NGO that distributes surplus food to charity, says that since the crisis more people are using ‘doggy bags’ to make meals last longer.

In Athens, the Christodoulio orphanage collects ‘ready to eat’ food every day from the local AB Vassilopoulos, one of the country’s largest supermarket chains. The food, which feeds 34 children in the orphanage, would otherwise be thrown away.

We need to organise the redistribution of surplus food to charities, homeless people and those who are struggling to feed themselves healthily. It is a simple solution, but with the right administration it could change everything.

Ruby Stockham is a staff writer at Left Foot Forward

8 Responses to “Supermarket cosmetic standards are wasting hundreds of thousands of tonnes of produce”

  1. swat

    I’m astounded that these ‘rejected’ veg aren’t picked up by the food catering industry and processing industry and made into soup or casseroles and stews, where the shape doesn’t really matter, only the taste. Cut or diced or sliced, nobody will know the difference.

  2. V Hale

    Why does the EU have cosmetic restrictions? Can it justify them? This is a disgrace.

  3. Leon Wolfeson

    Farmer’s lobby. Quite a bit of it from the UK.

  4. Leon Wolfeson

    So there are some specific issues – lock-in on contracts for instance, for rejected goods.

    “Offers such as ‘buy one get one free’ mean that many people simply buy more food than they can eat.”

    And for other people, it’s the only way they will consider buying those, say, vegetables on a price basis. So…

  5. littleoddsandpieces

    The cruel benefits system that is the root cause of the massive 70 per cent rise in starvaiton since 2010, will increase from 2016
    with women born from 1953 and men born from 1951
    being left for life with NIL STATE PENSION
    that is for a great many their sole food money in old age.

    Fareshare and food banks in the main do not get subsidies from the state.

    So the bulk of surplus food is not getting to food banks, themselves in a system where food is denied to the poor, in or out of work, who lose benefit with no other income to replace that food money.

    It is not universal that food vouchers are granted to those who are not on benefit.

    Food vouchers are only 3 vouchers permitted in a year. The rest of Europe is a daily, every single day, free cafe that provides a cooked meal and hot drink, funded by the EU, councils and charities. Surplus food is coming from the food industry to those free cafes.

    If Labour wants to win big, then campaigning through pop-up charity shops that are also free cafes to people only on the state pension and / or with benefit sanction letters, would gain access to the bulk of the 20 per cent poorest who never read or watch the news.


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