Amazon is selling a racist ‘golly’ costume

Amazon is selling a racist fancy dress costume.

Amazon is selling what can only be described as a racist fancy dress costume.

Tucked away in the website’s UK fancy dress section is advertised an ‘Adult Golly Fancy Dress Costume’, priced at £39.99. And yes, it’s exactly what it sounds like – an adult costume that replicates the small dolls that are a must-have soft toy for every frothing bigot.

Unsuprisingly, Amazon’s customers don’t seem too impressed by what they’ve stumbled across.


Amazon has previously got into trouble for selling t-shirts emblazoned with the slogans such as ‘keep calm and rape’ and ‘keep calm and hit her’. The company has also been accused of racism for selling a mask of Kenyan politician Raila Odinga, leader of the opposition Coalition for Reforms and Democracy.

The site certainly caters well for your average racist, and wouldn’t be out of place in a BNP shop.

Golly amazon

‘Golly’ dolls were created based on crude stereotypes of black people, and the term ‘Golliwog’ was often shouted at black people as a term of racial abuse. In Enid Blyton’s book, Here Comes Noddy Again, a Golly character asks the hero for help but ends up stealing his car. An excerpt from her book, The Three Golliwogs, is fairly typical:

‘Once the three bold Golliwogs, Golly, Woggie, and N**ger, decided to go for a walk to Bumble-Bee Common. Golly wasn’t quite ready so Woggie and N**ger said they would start off without him, and Golly would catch them up as soon as he could. So off went Woggie and N**ger, arm-in-arm, singing merrily their favourite song – which, as you may guess, was Ten Little N**ger Boys.’

Worth remembering the next time somebody claims the dolls are ‘just a bit of harmless fun’.

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