On tobacco packaging, the answer is plain

Along with others, Cancer Research UK is trying to make sure the tobacco industry’s fears are realised with their “The Answer Is Plain” campaign.

E-mail-sign-up Donate

 

.

Robin Hewings is the tobacco control manager at Cancer Research UK

“It makes me feel quite cool… It makes you feel stylish and that, kind of upper class.”

It looks as if you’re like more mature. Better and more popular.”

Cigarette-packetTeenagers often talk like this about a new T-shirt or trainers. But they are also what young people say about cigarette brands in a new report (pdf) released this week by Cancer Research UK.

For teenagers, cigarette packs can be about more than nice colours but something far more important. It’s about the image they want to show the world. Cool. Mature. Popular.

It is one of the reasons 157,000 11- to 15-year-olds start smoking every year. Enough to fill 5,200 classrooms.

And it’s a reason we can do something about it. Later this year Australia will put all tobacco in plain packs, which all look the same in a standardised colour, font, size and shape with big picture warnings. All four UK nations have just begun a consultation for our country to have the same policy.

This matters to Cancer Research UK because a quarter of deaths from cancer are caused by tobacco.

So alongside our scientific breakthroughs to find new treatments for cancer, we look for ways to stop people getting cancer in the first place. And one of the best ways to do that is to stop kids from starting smoking.

As a country, we have achieved a lot. Cigarettes are no longer advertised on TV or on billboards or Formula One cars. Half as many children aged 11-15 start smoking as they did only 15 years ago. The tobacco industry opposed all the policies that made a difference. They blew a gasket when plain packs were suggested in Australia and spent millions on adverts and front groups to make their case.

We can expect much more of this in the next few months.

 


See also:

How plain packaging on cigarettes will work 16 Apr 2012

Is Big Tobacco blowing smoke in Cameron’s eyes? 10 Jun 2011

Government is right to take action on tobacco packaging 9 Mar 2011


 

Experts in how to cut smoking and health groups support the policy because it makes cigarettes less attractive. The tobacco industry hates it because it makes their products less attractive.

It is the development they fear most.

Along with others, Cancer Research UK is trying to make sure the tobacco industry’s fears are realised with our campaign “The Answer Is Plain”. We want British teens to have the same protection from tobacco marketing as in Australia. That really would be cool.

View this shocking video footage of 6- to 11-year-olds talking about cigarette packets:

• For more information go to www.theanswerisplain.org.

 


Sign-up to our weekly email • Donate to Left Foot Forward

Like this article? Sign up to Left Foot Forward's weekday email for the latest progressive news and comment - and support campaigning journalism by making a donation today. 

42 Responses to “On tobacco packaging, the answer is plain”

  1. Political Planet

    On tobacco packaging, the answer is plain: Along with others, Cancer Research UK is trying to make sure the toba… http://t.co/5aOi15dw

  2. Cancer Research UK

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  3. Hillhead Pharmacy

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  4. Martin White

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  5. Geneviève Bois

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  6. Shifting Grounds

    'It makes me feel quite cool… It makes you feel stylish and that, kind of upper class.' http://t.co/6JeZMxk2

  7. Pulp Ark

    On tobacco packaging, the answer is plain http://t.co/XAml8XGp #GoodSociety #advertising #cigarettes #Health #muslim #tcot #sioa

  8. leftlinks

    Left Foot Forward – On tobacco packaging, the answer is plain http://t.co/lOndCHLm

  9. Antoine M. Ngono

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  10. Muhammad Nad-e-Ali

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  11. Anonymous

    Great solution to for the party funding problem. You’re not allowed to advertise at all. No manifestos, no leaflets, no party broadcasts. Just plain packaging – the name of the candidate, not the brand on the ballot paper. Solves all known problems.

  12. Extradition Game

    RT @leftfootfwd: On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/kYoOTkEt #NewsClub

  13. Daniel Elton

    @Debbie_abrahams @rathfelder > on @leftfootwd: Tabacco plain packaging is the next step in tackling this serial killer http://t.co/bUGC5K3H

  14. Daniel Elton

    @sochealth @bengoldacre @CR_UK on @leftfootwd: Tabacco plain packaging is the next step in tackling this serial killer http://t.co/bUGC5K3H

  15. Daniel Elton

    @DrALindsay @ppvernon @LouW81 > on @leftfootwd: Tabacco plain packaging is the next step in tackling this serial killer http://t.co/bUGC5K3H

  16. Kathy teale

    157000 children in UK start smoking every year : On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/TnezgqKw”

  17. Labour in DW

    Shocking 157000 children in UK start smoking every year : On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/ibBvNBaQ”

  18. BevR

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  19. Ash

    “This matters to Cancer Research UK because a quarter of deaths from smoking are caused by tobacco.”

    Shome mishtake shurely. Do you mean ‘deaths from cancer’?

    Be interesting to see how this pans out in practice in Australia. I wonder if there’s a risk of this backfiring: in two years’ time, will smokers be carrying these plain packs around with them, or will they be binning them upon purchase and transferring their fags to cases that are even more attractive, mature-seeming, whatever, than the branded packs we have now? If I was an evil capitalist pig, perhaps working for a tobacco company, I know what I’d be spending my design budget on right about now.

  20. Nikki Jayne

    Gosh, what vain kids. When I started smoking I didn’t give a shit about ‘what brand’, I wanted the cheapest. I swear though that all this will do is make cigarette cases more popular. (I’m an ex smoker btw, but I believe in people’s right to choose and not this continuation of the nanny state.)

  21. Anonymous

    Great stuff – could you make sure that all the plain packets are going to have the same dimensions – I’m going to start a business selling stick on cigarette packet covers as soon as this kicks in – customer research indicates the skull and crossbones design is going to be very popular. Many thanks for helping me get rich!!

  22. Craig Baylor

    On tobacco packaging, the answer is plain: This matters to Cancer Research UK because a quarter of deaths from s… http://t.co/rA7gYFfN

  23. Anonymous

    Of course, I’m sure you’d love it. Gotta end that pesky democracy thingy.

  24. Anonymous

    “Right to chose?”

    You support legalising a lot of drugs then, I take it?

  25. Anonymous

    Absolutely. All of them. Then tax them.

  26. Anonymous

    Fair enough, then.

    (I don’t have a problem with that view, although I disagree and prefer Portugal’s model, I just dislike special pleading for tobacco on an historical basis)

  27. Mash Bonigala

    On tobacco packaging, the answer is plain | Left Foot Forward http://t.co/hQ0kAEZH

  28. Billy Perry

    Not often I disagree with @leftfootfwd but I believe this goes too far. What happened to individual choice? #nannystate http://t.co/nLrxtUXw

  29. Caroline Porter

    Hey found this! On tobacco packaging, the answer is plain | Left Foot Forward: Along with othe… http://t.co/jlGykhbe I hope it helped!

  30. Samantha Cheung

    On tobacco packaging, the answer is plain, writes @CR_UK: http://t.co/PEB6htaN

  31. JC

    Surely we should just ban them altogether. We do want to stop all these premature deaths and the high cost to the NHS don’t we? If possession of tobacco is illegal, then the problem is solved.

  32. Debbie Abrahams

    @Debbie_abrahams @rathfelder > on @leftfootwd: Tabacco plain packaging is the next step in tackling this serial killer http://t.co/bUGC5K3H

  33. Kate Ardern

    @Debbie_abrahams @rathfelder > on @leftfootwd: Tabacco plain packaging is the next step in tackling this serial killer http://t.co/bUGC5K3H

  34. Alan Aitken

    RT @leftfootfwd: On tobacco packaging, the answer is plain http://t.co/VIRUObfx Perhaps not so cool to smake after all!

  35. Dick Puddlecote

    More lazy stuff from @leftfootfwd http://t.co/4eLh2BWW study states quite clearly that kids barely notice the packs http://t.co/AOmlU0mH

  36. Gerry Stimson

    More lazy stuff from @leftfootfwd http://t.co/4eLh2BWW study states quite clearly that kids barely notice the packs http://t.co/AOmlU0mH

  37. Anonymous

    VERY flawed analysis. Substitute breakfast cereal packs for cigarette packs and I’m sure you’d get the same results. And no, I don’t smoke cigarettes but I do support the rights of people who do!

  38. Look Left – Leveson and Mr Hunt, double-dipping and sacking Boris | Left Foot Forward

    […] Read more on the report and the campaign, including shocking video footage of 6- to 11-year-olds talking about cigarette packets, here. […]

  39. Anonymous

    And what would we replace the tobacco taxes with? Smokers can (and do) argue that it’s tobacco taxes that help keep the NHS afloat!

  40. woodrowhill

    "On tobacco packaging, the answer is plain". Interesting write up of proposed changes to tobacco branding http://t.co/l7vstzKg

  41. Play Action

    On tobacco packaging, the answer is plain

    Share13

    29retweet
    http://t.co/ckoIQiow

  42. Maruto H. Huseini

    indonesia masih jauh nih.. >> RT @leftfootfwd: On tobacco packaging, the answer is plain http://t.co/0NqfoR2b

Leave a Reply