Government is right to take action on tobacco packaging

Pretty much everybody apart from hard-right Tory backbencher Philip Davies and groups funded by the tobacco industry support the government's plans on tobacco advertising.

Martin Dockrell is the policy and campaigns manager for Action on Smoking and Health (ASH)

Early this morning I had a discussion on the BBC with Tory backbencher Philip Davies. Apparently, because I support the proposed curbs on tobacco marketing I am an extremist who will never be satisfied. Me and the Royal College of Physicians, BMA, Cancer Research UK, 170 other health groups in the Smokefree Action Coalition, the Labour Party, the Lib Dems, the SNP and the Tory front bench. Pretty much everybody apart from Davies and groups funded by the tobacco industry.


The 1997 Labour government made tobacco policy its own. Labour’s “Smoking Kills” white paper put the UK at the forefront of tobacco policy in Europe. However, the burden of smoking related disease falls most heavily on the most disadvantaged and to this day, half the difference in life expectancy between richest and poorest is down to smoking.

Today sees the publication of something we have never seen before – a Tobacco Plan from a Conservative led Government. The tobacco industry’s tactic of lobbying secretly behind retailer front groups has been exposed and appears to have been largely ineffective, so Labour’s legislation to ban cigarette vending machines and tobacco product displays has survived largely intact.

Unlike other areas of policy, the coalition has shown remarkable continuity with the policy of the last Labour government. When the Conservatives gave a free vote on the ban on smoking in public places they set the permitted politicians to listen to the evidence, making tobacco policy a cross party issue.

The coalition even appears to be adopting one of Labour’s most ambitious ideas – a law to get rid of what health secretary Andrew Lansley now calls the “glitzy packaging” of tobacco products. Australia is already set to be the first country to put tobacco in plain packaging from the middle of next year. The government there has been persuaded by academics whose research shows:

• How the tobacco industry uses packaging to make their brands more attractive to young people;

• How colour coding packs in red, gold and silver misleads smokers into thinking some cigarettes are less harmful or addictive than others;

• How plain packaging makes health warnings more effective.

New research published here for the first time shows there is already widespread support for plain packaging and as the public comes to understand the evidence better, support is set to grow.

When respondents were asked if they would support plain packaging “if there was evidence that plain packs were less likely to give the false impression that one type of cigarette is safer than another”, 64% said they would support the measure; when asked “if there were evidence that it improved the effectiveness of health warnings”, support rose to 75%; and if there were evidence that it made cigarettes less attractive to young people the proportion supporting rose to 80%.

Smoking-bar-chart
Even smokers are more supportive “if” there is evidence that plain packs would be effective, particularly in making cigarettes less attractive to young people. Under these conditions 64% of daily smokers would support the introduction of plain packaging.

There are clear parallels with the rise in support for the ban on smoking in pubs and clubs. Support stood at a little over 50% in 2004 but according to a report by the Royal College of Physicians, as the public came to understand the evidence better, by 2007 – when the law was implemented – support had grown to more than 75 per cent.

Since implementation, as people have seen the benefits for themselves support has risen to 80%, rising fastest among smokers.

26 Responses to “Government is right to take action on tobacco packaging”

  1. Chris

    If, if, if. The trouble is there isn’t any evidence that plain packaging will do any of those things. It’s like asking me if I’d vote Tory IF that stopped wasting taxpayer’s money on fanatical pressure groups like ASH. In a heart beat I would.

  2. Lambethian

    The toing and froing between the tobacco industry and the health lobby sometimes gets so complicated that we forget CIGARETTES KILL. If taking them off display, and putting them in plain packages helps deter a new generation of smokers it is a small price to pay. One point to the coalition government – just a pity the rest of their health policies are so destructive.

  3. Millitant

    Blimey, usual group of trolls posting away.

    Why should tobacco firms – whose products kill half their lifetime users – be allowed to advertise?

    I suppose, being trolls, you haven’t noticed that smoking is the number one cause of preventable death in the UK, that it is the biggest contributer to the difference in life expectancy between social classes? Or that the tobacco firms need to addict about 200 teenagers every day, to make for their customers who have just died from smoking-related illness.

    “Expensive” – you mean the industry might have to pay a little more to push its poisons? Boo hoo.

    “Smuggling” – go and talk to a customs officer and find out about unique markings and tracking and tracing systems, which this law would not prevent and which the industry has the technology to introduce at once if it feels like it.

    Doh.

  4. Martin McKee

    Great piece by ASH on why we need to move forward on plain packaging for cigarettes http://bit.ly/eEr38G

  5. Kate

    RT @martinmckee: Great piece by ASH on why we need to move forward on plain packaging for cigarettes http://bit.ly/eEr38G

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