The nasty campaign: NO-to-AV stoops to new low

The Tory-led NO to AV campaign have over-stepped the mark with their latest advert against the alternative vote.

Judging by the reaction on twitter, the Tory-led NO to AV campaign have over-stepped the mark with their latest advert against the alternative vote.

Yesterday’s Birmingham Post carried this picture bearing the legend ‘She needs a new cardiac facility NOT an alternative voting system”.

The ad, which is due to be rolled out to national publications in the coming days, goes on to remake the discredited claim that £250 million would be spent on AV. As Left Foot Forward and Next Left showed last week the £250m includes £130m for electronic vote counting machines which are unnecessary and the £82m cost of the referendum which gets paid regardless of the result.

More galling than the false claims are those behind the attack ad which seeks to play on the public’s concerns about cuts. The No to AV website outlines that £250m could be better spent on “2,053 doctors, 5,719 police officers, 6,297 teachers, 8,107 nurses, 36,000 hip replacements or 60,000 school places.” But campaign chief, Matthew Elliott, was the man behind the TaxPayers’ Alliance’s joint report with the Institute of Director’s in September 2009 titled ‘How to save £50 billion‘, which recommended now-adopted coalition policies including cutting Sure Start and abolishing Education Maintenance Allowances.

Without a hint of irony, the frontpage of the No to AV website today even asked whether the money could be better spent on the Sheffield Forgemasters loan which was scrapped by George Osborne. But they were found out by the Financial Times’ Christoper Cook who reported that the Department for Business said it was untrue that the loan would be reinstated if there was a ‘No’ vote in May.

The approach is exactly as predicted on Left Foot Forward in November. With polls today showing quite how tight the referendum has become it seems there is no limit to how low the No campaign will stoop.

Like this article? Sign up to Left Foot Forward's weekday email for the latest progressive news and comment - and support campaigning journalism by making a donation today.

189 Responses to “The nasty campaign: NO-to-AV stoops to new low”

  1. fester500

    RT @incurablehippie: Awful! RT @SallyBercow RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/ftvBEW << …

  2. steve medley

    The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5 Some hypocrisy, but nothing less than what I'd expect

  3. Karen

    http://www.asa.org.uk/Complaints/How-to-complain.aspx

    if you want to complain, easy to do online.

  4. Darryl Croft

    RT @LaurenceDurnan: This is absolutely disgusting from the No to AV campaign. What on earth next? http://bit.ly/efIigT (from @wdjstraw)

  5. the_dazzle

    RT @LaurenceDurnan: This is absolutely disgusting from the No to AV campaign. What on earth next? http://bit.ly/efIigT (from @wdjstraw)

  6. Amy Potter

    RT @joshjhpotter http://bit.ly/hOPKG4 absolutely shameful bit of politics by the No to AV camp… should be ashamed of themselves

  7. Lisa E

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/ftvBEW

  8. Andrew Tipler

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/ftvBEW

  9. Carl van Tonder

    @johnprescott Are you proud of this? http://ur1.ca/3bbjd #No2AV says "voting #Yes2AV will kill babies".

  10. Michelle Graham

    RT @LaurenceDurnan: This is absolutely disgusting from the No to AV campaign. What on earth next? http://bit.ly/efIigT (from @wdjstraw)

  11. Jerome

    I think the ad has a good point. We don’t want the rich taking NHS money again!

  12. An A-Z of rubbish arguments from No2AV « Paperback Rioter

    […] a disgusting and misleading ad, as Left Foot Forward rightly points out. There’s another good blog by Stephen Baxter at the New Statesman […]

  13. FairerVotesEdinburgh

    RT @seeitcoming: @johnprescott Are you proud of this? http://ur1.ca/3bbjd #No2AV says "voting #Yes2AV will kill babies".

  14. Richard

    And my pestering has worked and LabourList has finally taken the ads down from its site.

  15. An A-Z of rubbish arguments from No2AV | Yes to Fairer Votes – Birmingham

    […] a disgusting and misleading ad, as Left Foot Forward rightly points out. There’s another good blog by Stephen Baxter at the New Statesman […]

  16. Aled Jones

    Only just seen this and think they might just be taking it a tad too far! it's an voting referendum not the apocalypse! http://bit.ly/hOPKG4

  17. Greener London

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  18. James Preece

    RT @GreenerLondon: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  19. M. B.

    Make your own absolutely ridiculous No2AV slogan! http://av.argh.tc/o-matic/

  20. Anon E Mouse

    Will – This is an excellent article let down by your partisan statements regarding the ‘No’ campaign being run by the Tories.

    You have devalued valid criticism by silly tribalism and in view of your dad working so well with David Davis I feel you need to get a grip.

    There are plenty of Labour supporters against AV and plenty of Tories in favour. Your article should reflect that…

  21. William

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/ftvBEW

  22. Eddy Anderson

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  23. Chris McCarthy

    RT @eddyanderson: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  24. Just say “Argh” to AV! | Political Scrapbook

    […] neutral throughout the electoral reform campaign, but with No to AV’s garish and somewhat overblown campaign already ripening for satire, it would be wholly wrong of us not to guide you towards the […]

  25. benedictsouthwo

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  26. thom b

    Only just seen the AV 'No' campaign's 'Vote against AV or the Baby gets it' ad. Wow: http://t.co/JxpfsTd

  27. Gareth Jones

    http://tinyurl.com/4w9egst The nasty campaign: NO-to-AV stoops to new low

  28. Andrew Day

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  29. Joss Garman

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  30. Why I’ve reported the No2AV baby advert to the ASA | Liberal Conspiracy

    […] to Sunder Katwala and Will Straw for the points.) […]

  31. Dominic Tristram

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  32. georgemonbiot

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  33. Pete Fraser

    Whatever your views on AV, this is pretty horrible RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  34. blu0mu

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  35. Julia Hines

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  36. Backers

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  37. Swamp Thang

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  38. Stephen W

    I didn’t realise having Margaret Beckett as your president made your campaign Tory-led. Precisely when did she become a Tory out of interest? Or are you knee deep in your own partisan rhetoric again?

  39. David Atkinson

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  40. Paul Crowley

    The people who brought you the cuts now exploit opposition to them to keep the system that brought them to power http://j.mp/hOPKG4 #yes2av

  41. Ben Darlow

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  42. Phil Ruse

    It’s a horrible ad., totally unnecessary and does the “No” campaign no credit. It’s a shame therefore that you blunt your own criticism with party-political nonsense.

  43. Rob L

    It gets worse. Google “no2av” and you get their website, http://www.no2av.org. Google “yes2av” and you find the website http://www.yes2av.net, which is a mock website set up by the No-to-AV lot, calling anyone who even considers the opposing view an “ass”.
    I don’t know about anyone else, but when voting in referenda I like to consider all options before weighing up which one I believe is best. I don’t appreciate being called an “ass” for taking this view.
    I didn’t think such dirty tricks were allowed in a modern democracy.

  44. Elizabeth Rimmer

    the cheap shot – The nasty campaign: NO-to-AV stoops to new low | Left Foot Forward: http://bit.ly/i0FDqs via @addthis

  45. greyingmantis

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  46. Andy Bold

    The nasty campaign: NO-to-AV stoops to new low http://bit.ly/h9AOrx

  47. Nick H.

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  48. rtaylorhove

    RT @gjonesofficial: http://tinyurl.com/4w9egst The nasty campaign: NO-to-AV stoops to new low

  49. Alice Alt

    RT @jossgarman: RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/eYXyr5

  50. chrismelv

    RT @leftfootfwd: The nasty campaign: NO-to-AV stoops to new low http://bit.ly/ftvBEW

Leave a Reply