Goodbye Page 3

A very small step, but any move that raises awareness of media treatment of women has to be considered a positive one

 

On Friday, model Lissy Cunningham had the dubious honour of being The Sun‘s last ever Page 3 girl. The Times has reported this morning that the newspaper will no longer be printing pictures of topless women in its print edition.

Quite how The Sun got away with the feature for so long is anyone’s guess. Expect outrage today from a confused Page 3 defence brigade who feel the decision is anti-feminist or contradictory – Twitter has already gone mad with posts scoffing at ‘feminazi’ hypocrisy, people genuinely unable to process why Page 3 is different to breastfeeding.

Today we should be celebrating that, for the first time in 44 years, the biggest picture of a woman in the UK’s most read newspaper will not be of her breasts.

We should be celebrating with those who have campaigned at the highest levels to remove the feature – Caroline Lucas is a notable example. She criticised Page 3 for normalising the notion that women’s primary function is to titillate men, and pointed out that its being freely available in eight places across the parliamentary estate did not send a great message.

Lucas also perfectly (if involuntarily) exposed the absurdity of Page 3’s place in the sanctimonious right wing press when she was asked to ‘remove or cover up’ her No More Page 3 T-shirt lest it cause offence in parliament.

Former Labour MP Clare Short felt the full wrath of the Sun’s supporters in 2004 when she spoke out about Page 3 and the paper responded by superimposing her face onto a topless model under the headline ‘Fat, jealous Clare brands page 3 porn’. This exemplifies the problem with Page 3, which goes far beyond how appropriate it is to have objectification at the breakfast table; the feature is just one part of a lucrative press culture that divides women simply into the sexy and the jealous.

In 2013, the Tory’s ‘Breakfast Club’ of MPs suffered a blow when the paper pulled News in Brief, a bubble which sat alongside the models ventriloquising Sun sponsored opinions on current affairs for them. It had apparently been a popular activity of the club to read out these ‘opinions’ in high pitched mimicking voices.

The No More Page 3 campaign says that its petition to The Sun’s editor David Dinsmore received 100 per cent Green support, 46 per cent Labour support, 34 Lib Dem, 5 Conservatives. Total MP support was 24.9 per cent, and female MP support was 5 per cent.

If Page 3 really is gone it is, of course, a miniscule victory. Today’s Page 3 features two Hollyoaks stars in bikinis with the caption ‘bust mates’. We can still see ‘Page 3 Lucy from London’ online.

Furthermore, The Sun shouldn’t bear all the blame for how the media’s horrible treatment of women shapes public perception. If I could have scrapped anything today, it would have been women’s magazines like Closer and Now, and their penchants for juxtaposing stories like ‘Holly Hagan on her amazing weight loss’ with harrowing ‘real life’ features about anorexia deaths, or interviews with overweight female celebrities about being bullied online.

I would also scrap the patronising and meaningless phrase ‘real women’; I would remove the Mail Online‘s tortuously long features describing women in bikinis ‘struggling to contain their curves’ (not being thin).

The Sun has not changed its tone or its sympathies. As Lucy-Anne Holmes, founder of the No More Page 3 campaign told Newsnight, it ‘hasn’t suddenly decided that women say, think and do interesting and incredible things, it’s still basically saying women are here for decoration’.

But any move that raises awareness of the harmful, backward and grossly hypocritical media treatment of female bodies is a sure step in the right direction.

Ruby Stockham is a staff writer at Left Foot Forward. Follow her on Twitter

6 Responses to “Goodbye Page 3”

  1. swat

    Good. But a very small step. Next, the veil and burka, but I doubt if the ‘No More P3’ Team have the guts to take such a huge task on. But it will prove more liberating.

  2. Mark Law

    Oh really. Clare Short did far more than anyone for this. C Lucas just jumped a bandwagon already rolling down a hill. Hopeless populist!

  3. David Lindsay

    Page 3 as we have known it is to be replaced with what amounts to a daily advertisement for Marks and Spencer’s. In The Sun. Think on.

    Far be it from me to wish to put ideas in the mind of Richard Desmond. But from now on, especially since the term has always been Star Babes without necessarily specifying a page number, might there be a naked woman on every other page of the Daily Star?

    Could it be that desperate? Oh, yes, it could. But would anyone at all still write for the Express titles in such company? Sir Jimmy Young, say? Or Ann Widdecombe? In which case, why do they do so now?

    But here’s a thought for The Sun. Instead of News in Briefs, how about an opinion column by a working-class woman? For that matter, how about an opinion column by a working-class woman in any of the newspapers, or on any of the websites, that campaigned against Page 3?

  4. treborc1

    Well that ban did not last long it’s back already.

  5. David Lindsay

    Bets paid out at The News Building? The Times well and truly had by The Sun over Page 3? Ah, those public schoolboys and their larks!

    Media women defending Page 3, will your future copy be illustrated with topless pictures of yourselves? Or is this just the only way that the common girls can get into the papers, bless them?

    Germaine Greer was right on Tuesday’s Channel 4 News. In The Guardian, she pointed out, the men are the news and the women are the advertising. But Chloe Goodman the Page 3 girl, as she would presumably prefer to be known, was more articulate than either Greer or Harriet Harman.

    So, how about this: the return of Page 3, but with News in Briefs replaced with a full-length opinion piece by the model? That would at least bring the views of any working-class women into the media.

    How about an opinion column by a working-class woman in any of the newspapers, or on any of the websites, that campaigned against Page 3?

  6. gunnerbear

    Of course it didn’t last long…..great publicity stunt though.

Leave a Reply