Study reveals Brexit Party’s huge election spending on anti-Labour Facebook ads

Farage argues he helped the Tories win by attacking Labour.

The Brexit Party spent around £680,000 on Facebook adverts in the 2019 election – more than twice the spending of the SNP, Plaid Cymru and Greens put together.

The party’s Facebook adverts messaging was anti-Labour and was likely to have been targeted at Labour-held seats which the Tories were targetting.

According to Wired magazine, these seats included Don Valley, Scunthorpe (which Labour lost) and Wentworth and Deane (which Labour narrowly held on to).

The Brexit Party did not stand 317 Tory seats and its leader Nigel Farage spent most of the campaign in Labour-held seats.

Farage argued Labour Leavers who could not bring themselves to vote Tory would vote for his party instead, cutting down the Labour vote.

After the election, Farage claimed the Brexit Party had “killed the Liberal Democrats and hurt the Labour Party”. Farage claims he was offered a peerage by the government but turned it down.

While the Brexit Party spent £680,000 on Facebook and £188,000 on Google (including YouTube), the SNP won 47 seats while spending just £50,000 on Facebook and nothing on Google.

The Brexit Party are funded by various buisiness people including millionaire asset manager Jeremy Hosking and former Bullingdon Club member George Farmer.

The figures were calculated by Britain Votes and are only estimates – as Facebook does not reveal exact spending data.

Joe Lo is a co-editor of Left Foot Forward

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