Kerry McCarthy MP, Labour’s new media campaigns spokesperson, spoke to Left Foot Forward about twitter and social media. She said:
“Traditional forms of campaigning can quite often be very much about a one way [flow] of information so you put out a leaflet out that goes through people’s doors, you have a website that tells you what the MP is up to. But it’s very much just about listing information.
“Whereas twitter, facebook, blogging to an extent, are all much more interactive. So therefore it’s about a dialogue, it’s about engaging, it’s about being challenged, and having to defend what your views are on things rather than just that transmission. And I think that’s going to be really important as the general election approaches.”
Like this article? Sign up to Left Foot Forward's weekday email for the latest progressive news and comment - and support campaigning journalism by making a donation today.