The Conservatives are to axe David Cameron from their posters, just a month after the infamous airbrushed poster was rolled out across the country.
The decision to quietly drop Cameron from the Tory advertising campaign follows weeks of ridicule at the giant billboards, the MyDavidCameron.com spoof poster generation site receiving hundreds of thousands of hits.
It comes in the wake of a slump in Cameron’s popularity, reported by Left Foot Forward earlier this week. His personal rating fell 9 points to 45% in the 18 months to January; in the same period, Gordon Brown’s rating rose 6 points to 35%.
And it also follows the news last month that the Tories had dropped the idea of putting “David Cameron’s Conservatives” as their official title on ballot papers, as used in their disastrous Ealing Southall by-election defeat.
All of which begs the question of who’ll replace him? “Boy” George Osborne, Chris “gaffe” Grayling, or Billy “baseball cap” Hague?! Answers below…Like this article? Sign up to Left Foot Forward's weekday email for the latest progressive news and comment - and support campaigning journalism by making a donation today.