The Express lives up to its reputation as a non-news 'newspaper'
The Daily Express is fond of running miracle cures on its front page. A new pill to cure Alzheimers, a breakthrough on Dementia, Cancer a thing of the past etc.
No doubt these stories are of interest to the paper’s ageing readership.
But today the paper has a genuine scoop:
5 EASY STEPS TO LIVE LONGER
Cut your risk of heart failure by half
Okay, you have our attention. Go on.
“Just five simple rules hold the key to a long life, scientists say.”
Wow, scientists! Tell me more.
“A healthy lifestyle can slash the risk of heart failure by half in those aged over 65.
The golden rules include regular exercise, sensible eating, maintaining a healthy weight, moderate alcohol consumption and not smoking.
“Two decades of research lie behind the dramatic discovery.”
Amazing! A healthy lifestyle is good for your health! Blow me down with a feather. Let’s look at those ‘golden rules’ again:
1. regular exercise
2. eat well
3. don’t be over or under weight
4. don’t drink too much
5. don’t smoke
I’m sure the Express team didn’t hesitate in deciding whether to put this ‘dramatic discovery’ on the front page of its, er, newspaper.
Still, it does seem to contradict the paper’s recent splash claiming chocolate can add years to your life. How confusing!
Adam Barnett is a staff writer at Left Foot Forward. Follow MediaWatch on Twitter
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