Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets

An exclusive new opinion poll suggests there is strong public appetite for further action to be taken against the Murdoch ‘empire’, writes Neil Foster.

By Neil Foster of Progressive Polling

In what has been an extraordinary week with dramatic success for thousands of campaigners – the latest development being today’s long overdue resignation of Rebekah Brooks – an exclusive new opinion poll suggests there is strong public appetite for further action to be taken against the Murdoch ‘empire’.

Fresh findings by pollsters Survation illustrate a real eagerness amongst the public to restrict the existing presence of News International and reduce the influence of Rupert Murdoch within British political life.

In response to recent allegations and emerging evidence of phone-hacking and widespread invasions of privacy, an overwhelming 80% demand a review into News International’s existing levels of media ownership in the UK.

This provides a once in a generation opportunity for politicians to change the balance of ownership of British media for good and to end the accumulation of so many media outlets by one firm and one family.

The prospect of a new Sunday title being added to the Murdoch media stable now looks increasingly risky. Seventy per cent view the closure of the News of the World and the prospect of a new title to replace it as:

“A cynical move by Rupert Murdoch to reduce reputational and legal harm to News International.”

Furthermore there is great sympathy with the former workforce of the NotW. Seventy nine per cent of respondents believe it is unfair that they have been made redundant while News International’s executives (up until this morning in the case of Brooks) have kept their jobs.

Seventy eight per cent believe senior executives were in fact aware of the alleged hacking of Milly Dowler’s mobile phone.

More than half of voters polled (53%) believe companies currently advertising in other News International titles such as The Sun and The Times should now suspend their advertising until the accusations have been fully investigated. If a sustained boycott took place on this scale it would raise serious questions as to how Rupert Murdoch could effectively continue to own any British newspaper in the medium term.

With such strong public feeling, advertisers that ignore this may well risk contaminating their brands by continued association with News International titles.

Turning to the politicians, David Cameron has fared worst of the three main political leaders at Westminster in how they have responded to the scandal. According to those polled, 56% believe he has:

“Handled the controversies over hacking badly.”

Perhaps more serious is the finding that 67% believe the prime minister’s relationships with News International, Rebekah Brooks and Andy Coulson have affected his judgement. In contrast, 66% believe Labour leader Ed Miliband has handled the issue either well or adequately with 46% feeling the same about deputy prime minister Nick Clegg.

With Rupert and James Murdoch facing MPs on Tuesday, what message could British politicians be giving them on our behalf? Whilst the public will welcome the withdrawal of the BSkyB takeover bid, this is insufficient given the scale of uproar at such widespread and repellent revelations. Voters demand a significant review of media ownership laws.

Members of the select committee should tell Rebekah Brooks that as a consequence of activities on her watch there are now serious question marks over the ownership of existing News International titles in Britain.

MPs could remind Rupert and James Murdoch of the full extent in which the News International brand is mistrusted and at risk of a further advertiser boycott. A significant majority of voters are likely to be unforgiving if there was an attempt to introduce a new Sunday news title any time soon.

The wider political conclusion is that the prime minster has so far been vulnerable to the serious charge of ‘compromised judgement’ as a consequence of his close associations with senior News International figures and his appointment of Andy Coulson.

As a consequence, it falls to Labour and to the Liberal Democrats to make the political weather on a substantial review of media ownership in the UK. They should do it swiftly and in the knowledge they carry the country’s overwhelming support.

Notes on Survation’s methodology can be found here; we will link to the full tables when available.

94 Responses to “Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets”

  1. Matthew Hoffman

    Amazing poll: 4 out of 5 voters want a review of all Murdoch media outlets http://bit.ly/qpPGQ1

  2. Will Straw

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  3. Keira Evans-Determan

    Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets (Left Foot Forward): An exclusive new o… http://bit.ly/pADzZ2

  4. Progressive Polling

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  5. Chopper Grip/Death.

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  6. Maureen Czarnecki

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  7. A Sanguinarius

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  8. Byron Thomas Orme

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  9. Deborah Jones

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  10. Paul Burgin

    2/3s of voters believe Cam's relationships w Brooks & Coulson have affected his judgement: http://t.co/bZxfliO

  11. Alex Snowdon

    RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/UadoCvx

  12. Ashley Fataar

    RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/UadoCvx

  13. Ma

    @OwenJones84 4 in 5 voters want a review of all Murdoch owned media outlets in the UK http://t.co/2pnVZ4t

  14. malcolm

    Amazing poll: 4 out of 5 voters want a review of all Murdoch media outlets http://bit.ly/qpPGQ1

  15. 13eastie

    Of course, the most effective way to “review” the size of Mr Murdoch’s media interest would be for these 80% of concerned voters to cease to buy his products.

    A moderately aggrieved voter might, for instance, see to it immediately that his Sky Sports subscription at his second home was cancelled immediately and was certainly not funded any further by the tax-payer…

  16. Tom Makes

    Amazing poll: 4 out of 5 voters want a review of all Murdoch media outlets http://bit.ly/qpPGQ1

  17. Stephe Meloy

    @38_degrees 4 in 5 voters want a review of all Murdoch owned media outlets in the UK http://t.co/2pnVZ4t

  18. Brooks Resignation: the viper is gone, now to torch the nest…. |

    […] without a shadow of a doubt in my mind that the public realise this; hence these poll findings on Left Foot Forward which shows a staggering 4 in 5 of those polled want a review of all Murdochs media outlets. Before […]

  19. prasheek gawande

    @TheGreenBenches 4 in 5 voters want a review of all Murdoch owned media outlets in the UK http://t.co/2pnVZ4t

  20. gillo ballybay

    Amazing poll: 4 out of 5 voters want a review of all Murdoch media outlets http://bit.ly/qpPGQ1

  21. Dave Citizen

    In a way, this hardening of public opinion around issues of concentrated media power explains why wealthy interests work so hard to secure that power in the first place. This business has raised the key question of how much power individuals and their organisations should have over our media. Your article highlights tha most of us agree on the answer: not enough power to enable the manipulation of our democracy.

    No wonder rich elites seek control over the questions asked by the media!

  22. Philippa Wilcox

    @38_degrees 4 in 5 voters want a review of all Murdoch owned media outlets in the UK http://t.co/2pnVZ4t

  23. InternationalUNCUT

    Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets | Left Foot Forward http://fb.me/P3GnnSoS

  24. Look Left – “Sorry” Murdoch brought down to Earth | Left Foot Forward

    […] poll, by Survation, also reveals 79 per cent say it is unfair for the sacked NotW workers to lose their […]

  25. Kevin Richards

    What goes around comes around RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/3oHdg9U

  26. jaqi

    RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/gKIMfjq

  27. neda angelofiran

    RT @Jaqi: RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://bit.ly/piGUG4

  28. Another Murdoch crony falls as The Sun gets dragged into scandal | Left Foot Forward

    […] half a century, Les Hinton, flew the coop late last night, another resignation to end a bruising 24 hours – as his flagship tabloid The Sun was dragged down into the phone hacking […]

  29. neilrfoster

    @debsalini @WillCross61 Actually this is the article on the @progpoll findings http://t.co/2pnVZ4t

  30. Deborah Segalini

    @debsalini @WillCross61 Actually this is the article on the @progpoll findings http://t.co/2pnVZ4t

  31. neilrfoster

    Ed Miliband's drive to cut Murdoch's media domination http://t.co/BlDnPUw backed by 80% according to poll yesterday http://t.co/2pnVZ4t

  32. James McLaughlin

    Ed Miliband's drive to cut Murdoch's media domination http://t.co/BlDnPUw backed by 80% according to poll yesterday http://t.co/2pnVZ4t

  33. Ananthi Parkin

    Ed Miliband's drive to cut Murdoch's media domination http://t.co/BlDnPUw backed by 80% according to poll yesterday http://t.co/2pnVZ4t

  34. cutchswife

    RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/VnEwVoe

  35. GOVManslaughter

    RT @leftfootfwd: Poll Exclusive: 4 in 5 voters want a review of all Murdoch media outlets http://t.co/VnEwVoe

  36. neilrfoster

    @timgatt 4 in 5 voters want to see a review of Murdoch's *existing* media ownership in Britain http://t.co/2pnVZ4t

  37. Keiran Macintosh

    @timgatt 4 in 5 voters want to see a review of Murdoch's *existing* media ownership in Britain http://t.co/2pnVZ4t

  38. neilrfoster

    @RoperCarl I think the remark was in response to this http://t.co/2pnVZ4t @gregdance @38_degrees

  39. JamieSW

    @OwenJones84 4 in 5 voters want a review of all Murdoch owned media outlets in the UK http://t.co/2pnVZ4t

  40. Ed’s matured, but still has lots of ground to cover « LeftCentral

    […] has drawn recognition from amongst the public. Writing on Left Foot Forward, Neil Foster noted that polling indicated 80% favoured a review of Murdoch’s media […]

  41. Progressive Polling

    On the day Rebekah Brooks has been arrested for perverting the course of justice let's look back at our 1st poll http://t.co/RDGcNcYs

  42. neilrfoster

    On the day Rebekah Brooks has been arrested for perverting the course of justice let's look back at our 1st poll http://t.co/RDGcNcYs

  43. Liza Harding

    On the day Rebekah Brooks has been arrested for perverting the course of justice let's look back at our 1st poll http://t.co/RDGcNcYs

  44. Tim Gluckman

    On the day Rebekah Brooks has been arrested for perverting the course of justice let's look back at our 1st poll http://t.co/RDGcNcYs

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